Firstly we need to know what identity is about. There are different kinds of identity: national identity, social identity, class identity, gender identity, sexual identity, etc. All of these identities are formed beyond our control. Out of all these identities we form our personal identity. Your identity consists roughly of the properties that make you unique as an individual and different from others. Identity is also objectively defined as location in a certain world and can be subjectively appropriated only along with that world, coherent identity incorporates within itself all the various internalized roles and attitudes. Individuals using new media are increasingly mediated by the information and communication capabilities that the new media offer. One of these new media technologies is the I-pod. Individual’s identities are being impacted by the new media in many ways. These new media technologies have made individuals isolate and separate themselves from the real world, the iPod allows for people to adopt new identities, were they isolate themselves and communicate through other means. This allows people to consume in their private spaces.
As mentioned in the post “I-phenomenon that influences your everyday life!!!” IPods make it easy for people to bring their personal spheres into a public space which preoccupies an individual so that they are no longer obligated to uncontrollable factors of everyday life, people who have these white wires coming out of their ears are already perceived that what they have is an I-pod and that they are listening to music, so do not disturb them because they are consumed in their own space and world. From both the inner and outer identity technologies such as: I-pod is used increasingly to project a desirable image to others, to express social status and to make visible personal characteristics and to create an identity.
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